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01/11/2006
It stacks but it doesn’t crack
It could only be described as a runaway success. The new Rhubarb Forcer from Room for a View ltd displayed at Glee this year took the place by storm, a constant stream of visitors made the event well worth it says MD Ian Moulson. ‘Everyone wanted to look inside the forcer to see if I’d put rhubarb in there, of course I had’!
Visitors poked and prodded, ‘can it work’? ‘Do you mean that I can now send out stacks of them without breakages, ‘? ‘Looks like terracotta, but won’t break, great’!
Requests for information and a genuine interest in what could quite possibly be the biggest thing to hit the kitchen garden market for years, came from far and wide, but it’s the sales that you actually count on and France was first in. They’re keen out there, the total gardening market represents in excess of a staggering €5.1 billion, with horticultural products representing 35% of that.
The market for home grown fruit and veg and the traditional kitchen garden has always been buoyant in the UK, (and it’s spreading), but as costs rise we look closer at how to fit that into our busy and cost conscious lives. The look of a good old terracotta pot can’t be beaten, but the weight and the fragility make it prohibitive, now you can get the best of all worlds. The Rhubarb Forcer is easily portable, frost proof and stackable so it’ll not only survive in gardens all over the country for years but can be stored easily, packed easily and sold easily by stores, catalogues and outlets everywhere without the worry of costly damage.
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